Privacy Policy | My Childcare App

Last Updated: 3/13/26

MyChildcareApp, LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting Personal Information processed through our website, mobile applications, and related services (collectively, the “Service”).

By accessing or using the Service, you acknowledge the practices described in this Privacy Policy.

Your use of the Service is also governed by our Terms of Service.

1. Scope of This Privacy Policy

This Privacy Policy applies to Personal Information that we collect and process when you:

Visit our website
Create an account
Use our applications
Interact with our marketing or advertising

This Privacy Policy does not apply to Customer Data processed on behalf of childcare Providers through their use of the Service (see Section 2 below).

2. Customer Data Processed on Behalf of Providers

We process certain information on behalf of childcare Providers (“Customer Data”), including information relating to children and families.

Customer Data is governed by:

Our Terms of Service
Our contractual agreements with Providers

Providers determine:

What data is collected
How it is used
How long it is retained
Who has access

If you are a parent or guardian and wish to access, correct, or delete information about your child, you must contact your child’s Provider directly.

We act solely as a service provider/processor with respect to Customer Data.

3. Controller vs Processor Roles

We act as:

Controller

For Personal Information collected directly by us, including:

Website visitors
Marketing leads
Event participants
Job applicants
Direct customer communications

Processor

For Customer Data processed on behalf of childcare Providers.

4. Information We Collect

4.1 Information You Provide

Name
Email address
Phone number
Business information
Billing details
Communications
Survey responses
Job application materials

4.2 Customer Data (Processed on Behalf of Providers)

Child names
Attendance records
Photos and videos
Billing records
Health notes
Enrollment documents

We process Customer Data solely to provide the Service and in accordance with our agreements with Providers.

4.3 Information Collected Automatically

When you use our Services, we may collect:

IP address
Device identifiers
Browser type
Log data
Usage data
App interaction data
Cookies and tracking technologies

We may use analytics tools (such as PostHog) to understand how users interact with our website and mobile applications, diagnose technical issues, and improve the performance and functionality of the Service.

5. Cookies, Tracking, Analytics & Targeted Advertising

We use cookies, pixels, SDKs, and similar technologies to:

Provide and maintain the Service
Conduct analytics
Monitor performance
Prevent fraud
Measure marketing effectiveness
Deliver interest-based or targeted advertising

We may use analytics platforms, including PostHog, to collect information about how users interact with the Service. These tools help us understand product usage, identify performance issues, and improve features and user experience. Analytics data may include device information, app interactions, session information, and diagnostic data. This information is used solely for internal product improvement and service performance monitoring.

We may disclose limited identifiers (such as device identifiers or cookie IDs) to advertising partners to measure campaign performance and deliver advertisements.

Such disclosures do not constitute a “sale” of Personal Information under applicable law.

We do not sell Personal Information.

Do Not Track (DNT)

Our Services do not currently respond to browser “Do Not Track” signals.

6. How We Use Personal Information

We use Personal Information for:

Service Delivery

Account management
Customer support
Payment processing

Administrative & Security Purposes

Fraud detection
Abuse prevention
Security monitoring
Debugging
Identity verification
Compliance audits
Legal defense
Enforcement of agreements
Investigating violations of our Terms
Protecting the integrity of the Service

Research & Development

Product improvements
Feature development
Usage analytics

Marketing & Advertising

Email campaigns
Custom audience advertising
Retargeting
Targeted advertising

De-Identified & Aggregated Data

We may use and disclose de-identified or aggregated information for research, analytics, product improvement, and other lawful purposes. Such information does not identify individuals and is not subject to this Privacy Policy.

7. Communications & Opt-Out Rights

Email Communications

You may unsubscribe from promotional emails using the link provided in the message.

You may continue to receive:

Transactional emails
Billing notices
Security alerts
Legal notices

Text Messages (SMS)

If you opt into SMS communications:

Message and data rates may apply
You may opt out at any time by replying STOP
You may receive a confirmation message upon opting out

We do not share SMS opt-in data or consent information with third parties for their own marketing purposes.

Phone Calls

You may opt out of non-transactional calls by contacting us directly.

8. Disclosure of Personal Information

We may disclose Personal Information to:

Service providers (hosting, analytics, payment processors)
Advertising and marketing partners
Affiliates
Legal authorities when required by law
In connection with a merger, acquisition, restructuring, bankruptcy, or sale

We do not sell Personal Information.

9. Data Retention

We retain Personal Information:

As long as necessary to provide Services
To comply with legal obligations
To resolve disputes
To enforce agreements
To protect legal rights

Retention periods consider:

The sensitivity of data
Legal requirements
Risk factors
Business necessity

Deleted data may persist in secure backups for a limited period before permanent deletion.

Customer Data retention is governed by our agreements with Providers.

10. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards, including:

Access controls
Encryption in transit
Role-based permissions
Monitoring and logging
Vulnerability management
Incident response procedures
Fraud detection systems
Internal security reviews and audits
Staff confidentiality obligations

However, no system can guarantee absolute security.

Users are responsible for safeguarding their login credentials.

We may use third-party service providers, including analytics providers such as PostHog, to help operate and improve the Service.

11. Children’s Privacy

The Services are not directed to children under 13.

We do not knowingly collect Personal Information directly from children.

The Service may process information relating to children under 13 solely on behalf of Providers.

The Children’s Online Privacy Protection Act (“COPPA”) applies to such information.

Providers are responsible for obtaining parental consent where required by law.

12. Your Privacy Rights (U.S.)

Subject to applicable law, you may have the right to:

Confirm whether we process your Personal Information
Access Personal Information
Correct inaccurate information
Request deletion
Request portability
Request restriction of processing
Opt out of targeted advertising
Opt out of “sale” (we do not sell data)
Object to profiling that produces significant legal effects
Withdraw consent where applicable
Appeal denial of a request

To exercise rights, contact: support@mychildcareapp.com

We may take reasonable steps to verify your identity before fulfilling a request.

Requests relating to child records must be directed to the Provider first.

13. California Privacy Rights (CCPA)

For California residents:

We do not sell Personal Information
We do not share Personal Information for cross-context behavioral advertising in a manner that constitutes a “sale”
You may request access, correction, deletion, and opt-out
You may designate an authorized agent

We may verify your identity before processing requests.

14. Business Transfers

In the event of a merger, acquisition, bankruptcy, or asset sale, Personal Information may be transferred as part of the transaction.

15. U.S.-Only Services

Our Services are intended for use within the United States.

We do not actively market to individuals outside the United States.

16. Changes to This Policy

We may update this Privacy Policy from time to time.

Material changes will be communicated via website notice or email where appropriate.

Continued use of the Service constitutes acceptance of the updated Policy.

17. Contact Information

MyChildcareApp, LLC support@mychildcareapp.com www.mychildcareapp.com